Farrow E – THE BUS AND RAIL INFORMATION SERVICES REVIEW 1993

Description

This 23-page research brief, dated January 4, 1993, offers a valuable glimpse into public transport planning from the early 1990s. Authored by Elaine Farrow, Market Research Officer for the Greater Manchester Passenger Transport Executive (GMPTE), it outlines a comprehensive study on bus and rail information services. As a “2nd DRAFT,” it provides an authentic, albeit working, view of the proposed research design, including detailed methodologies, sampling strategies for a 1000-respondent survey, and key objectives for assessing user awareness, satisfaction, and preferences for various information channels like timetables, maps, and telephone services. While lacking photographic imagery, its comprehensive text, tables, and appendices summarizing prior studies underscore its significance as a foundational document for a major regional transport initiative. Its official origin and detailed approach lend it high trustworthiness as a historical and methodological resource.