London Bus Information Team – LONDON BUS INFORMATION SYSTEM 1993

Description

This comprehensive, 58-page document presents the “London Bus Information System,” a crucial project undertaken by London Transport and London Buses Ltd between 1991 and 1995. Developed in collaboration with design consultancy Fitch and research agency Define, this report details extensive market research—spanning nine phases and over 500 interviews—aimed at radically improving bus passenger information in anticipation of deregulation. It outlines findings on user needs, proposes new design standards for bus stops, mapping styles, timetables, and in-bus information, and provides implementation status updates as of August 1994. Richly illustrated with examples of new information designs, including bus stop flags, route maps, and detailed timetables, this document serves as an invaluable historical record of user-centered public transport design and strategic planning in a rapidly changing operational landscape, highlighting efforts to enhance clarity, consistency, and accessibility for all passengers.