Saxby – ATCO RESEARCH PAPER – BUS TIMETABLE INFORMATION 1997

Description

This 1997 ATCO research paper reviews bus timetable presentation against the DPTAC Code of Good Practice, based on a survey of 64 publishers. It finds little market research guiding current practice and identifies inconsistent approaches across format, layout and content. A5 books dominate (76%), though leaflets suit single routes; combining publications can cut costs and improve use. Portrait versus landscape, binding, and whether to display all journeys or use frequency descriptions affect usability. Only 27% show clear start/end dates; updating services are rare. The 24‑hour clock is used by 74%. Maps, consistent stop names and indexes are vital for newcomers; typography should use clear sans‑serif and good spacing. Notes, codes and public holiday info are often confusing. The report proposes an ‘ideal’ A5 portrait timetable with maps, indexes, clear headings, 24‑hour guidance, contact info and accessibility details. It calls for research on optimal coverage, publication size, orientation, updating, journey display, clock format and presentation order.