The Shires – MARKETING REPORT – TIMETABLE COMPREHENSION 1996

Description

This 56-page “Marketing Report: Timetable Comprehension,” authored by “The Shires” in January 1996, is a valuable historical and practical resource. Presented as a scanned, spiral-bound document, it details a survey on bus passenger understanding of timetables, addressing difficulties with the 24-hour clock, service codes, and distinguishing between different days. The report is rich in quantitative data, featuring numerous tables and graphs across its extensive appendix, which also includes the original bus timetables and questionnaire. Despite acknowledging a relatively small sample size, the study offers significant insights and actionable recommendations for improving public transport information design. It’s an essential document for transport operators, usability researchers, and historians seeking to understand user experience challenges in mid-1990s public transport.