Watson – NEW ROUTES, OUTDATED SIGNS 2005

Description

This three-page article, “New routes, outdated signs,” was published in Iceland’s *Morgunblaðið* on September 6, 2005. It offers a critical review of the public information design of Reykjavík’s Strætó bus system, examining the usability and clarity of its printed timetables and bus stop information. It is visually supported by two comparative images of bus/tram timetables (Reykjavík and Prague). Authored by Ian Watson, a social sciences lecturer who explicitly states he is not an information design specialist, the piece draws credibility from his academic background and referenced research. Its original publication prompted follow-up responses, highlighting its contemporary relevance. Ultimately, it advocates for improved information design as crucial for enhancing public transport ridership and accessibility for diverse users.