West Virginia Public Transportation Division – GET ON THE BUS AND RIDE 1984

Description

Authored by the West Virginia Public Transportation Division and partially funded by the United States Department of Transportation, this comprehensive “Get On The Bus And Ride” Marketing Handbook is a remarkable artifact from 1984. Spanning numerous pages, this black-and-white print document served as a practical toolkit for local transit systems. It features a rich collection of camera-ready ad slicks with engaging illustrations, detailed radio scripts, public relations templates, transit education program materials, and various schedule and rider’s guide designs. Its official governmental backing ensures trustworthiness and provides valuable insight into historical public transportation promotion strategies aimed at increasing ridership and community engagement. This resource is significant for understanding past marketing efforts in the transit sector.