David – PUBLIC TRANSIT ROUTE MAPS 1983

Description

This 23-page prospectus, “Public Transit Route Maps: The Design and Evaluation of Alternate Graphic Motifs,” authored by Graphic Designer Robert E. David in February 1983 for the Golden Gate Bridge, Highway and Transportation District, outlines a crucial research project. Addressing a significant gap in empirical data within the transit industry, the document proposes to evaluate the effectiveness of different route map graphic styles (scalar, diagrammatic, pictorial) through rigorous field testing with 500 individuals. Featuring detailed tables on graphic variables, a comprehensive work program, and a transparent budget, it also includes seven illustrative figures showcasing various map types. This well-structured and methodologically sound document offers valuable historical and practical insights for transit operators, graphic designers, and researchers seeking to optimize public transit information aids and advance the field of graphic design evaluation.