Hugman – MARKETING A LOCAL TRANSPORT SYSTEM 1996

Description

This six-page document presents the text of a “Marketing a Local Transport System” presentation delivered by Bruce Hugman, Managing Director of EQUUS, on January 17, 1996. Formatted as a professional handout, it features a clean layout with clear headings, bullet points, and a consistent EQUUS brand logo on each page, but no other illustrative imagery. Hugman, with over a decade’s experience in the bus industry and leading a consultancy serving numerous companies and authorities, lends significant credibility and authority to the content. Though nearly three decades old, its focus on customer-centric marketing in public transport makes it a foundational and insightful resource for understanding industry perspectives from that era, offering a direct, expert voice on key challenges and solutions.